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Although its often thought of as benevolent, free market economics is a gadget where con-artists and deceivers thrive. Its loss of law manner that there are continually possibilities for companies to govern and take advantage of us for his or her personal advantage.

Phishing for Phools digs into the dark underbelly of the free market, examining the numerous ways clients are taken for a ride by means of groups and suppliers. In doing so, it sheds mild at the mental weaknesses and behavioral trends that make us at risk of manipulation, explaining each the techniques groups rent with a view to make the most of our vulnerability and the components of loose marketplace economics that permit it to appear.

You will analyze:

· The motive why many businesses are certainly compelled to lie to us

· How marketing convinces us to shop for sure products

· Why our irrational decision making methods depart us liable to manipulation.

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